Di Gi Charat is a series of short advertisements created for the Akihabara shop “Digital Gamers.” The shorts follow Dejiko, the princess of the planet Di Gi Charat, along with her companions Puchiko and Gema, and her rival Rabi~en~Rose as they navigate everyday challenges while working at Gamers. Dejiko arrives on Earth wearing only a cat‑cap and a disguise, with no money except for her guardian Gema and friend Petite Charat. They soon meet the manager of Gamers, who offers them a place to stay if they work at the store. Despite her circumstances, Dejiko is a selfish young woman who dreams of becoming a star.