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Momoya Norihei Anime CMs
Animation CMs of Norihei ／ Momoya Norihei Anime CM ／ 桃屋のり平アニメCMDescription
In 1958, five years after Japan opened its first public television service, the Momoya food brand launched animated/live‑action hybrid commercials. The ads were commissioned by actor and comedian Tanuma Noriko, who portrayed his signature caricature, “Norihei Miki.” The campaign proved highly popular, inspiring newspaper comic flyers filled with puns and parodies. Over the next half‑century, the commercials continued to air, featuring more than 300 characters, with a core group of seven recurring figures.
